Superbike sponsor

by Mark Rowe

Northern Ireland based TAS Racing is pleased to be entering its third season with Tyco Security Products as headline sponsor in the British Superbike Championship and International Road Racing arenas, with the team being known as simply – Tyco Suzuki.

The team livery is instantly recognisable trackside, both on television and in printed and web based media formats. For 2014 the team is delighted to also be welcoming a number of new associate partners on-board, who will assist with aspirations both technically and financially in British Superbike and also ‘between the hedges’ on the International Road Racing scene.

In 1954 Hideo ‘Pops’ Yoshimura started the Yoshimura company in Japan. Pops was trained as an airplane mechanic during the war and afterwards made quite a reputation working on motorcycles of servicemen stationed in Japan. Pops had quite a talent at modifying existing parts to make more power and although Pops worked on planes, cars, and all manner of other combustion engine powered vehicles, motorcycles were his first love. Yoshimura passed away in 1995 but he left a legacy as a master craftsman, tuner and fabricator and was one of the pioneering personalities of superbike racing. In 2000, he was inducted into the AMA Motorcycle Hall of Fame.

Dickies was founded in Fort Worth Texas in 1922 and is a manufacturer of Workwear and Safety Footwear. Their European headquarters is based at Midsomer Norton in Somerset and distributes its Workwear, Streetwear and Safety Footwear throughout Europe, Africa and Asia.


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