The CCTV system of Hugo Boss store in Zagreb is developed by Hungarian manufacturer. Debuting in the fashion industry, what is described as an intelligent system not only sends alerts in case of security events, but is also capable of tracking customers’ paths and counts retail traffic.
A system like that can prove useful in retail stores in terms of marketing and sales, since it allows for better placement of products. The system installed for Hugo Boss is in one part a security and another part a marketing tool for retailers.
”Hungary based Intellio produces a new generation of security systems based on onboard intelligence,” says Szonja Balogh, marketing manager of Intellio.
The first step in the Zagreb fashion store was to provide security while installing a traffic counter for incoming and outgoing traffic. These cameras have moved beyond being simple security cameras, although that is what the initial development centered around. ”Having onboard intelligence have quickly proved to open up a wide array of utilisation, one of them is the retail solution,” says Adorján Princz, CTO of Intellio.
One of the two major aspects of the retail solution is the people counter used in Zagreb, for example. The detector distinguishes between incoming and outgoing traffic and keeps track of the number of visitors. Another service is able to keep track of the paths of customers inside a store, analyzing patterns in their traffic.
Retail is just one of the developments outside the realm of security. Another such application is a road monitoring solution, being tested on English highways. The system monitors the direction of traffic, counts and categorizes vehicles, measures average speed and recognizes accidents.
An important feature of the IP cameras are megapixel resolutions and Day & Night functionality (high quality in both day and nighttime), which provides images with full details at any time of day.
Other clients besides Hugo Boss Zagreb who are using intelligent camera solutions are for example, MÁV, Corvinus University of Budapest, Iron Mountain, and the Italian Cultural Insitute in Belgrade.
Downloadable demo video: http://www.intellio.eu/letoltesek.php
