Digimerge, the Canadian-based DVR and camera manufacturer, has signed an exclusive European distribution agreement with ADI-Gardiner.
Digimerge offers a range of network DVRs besides colour day/night cameras and IP network cameras including domes.
Wayne Hurd, Executive VP Sales & Marketing at Digimerge, said: “We recognised that ADI-Gardiner has an unrivalled branch network and in turn they appreciated the value of our own offering. Customers will benefit from extensive stock holdings for both on-the-spot and next-day delivery from ADI-Gardiner branches.
Wayne said: “Digimerge gave serious thought to what our distribution channel in Europe should be and it became obvious that working with ADI-Gardiner was the way forward. We are also offering exceptional warranty levels on our products, with the first stage of these being immediate replacement at an ADI-Gardiner branch. This is another convenient plus-point for installers and will reduce down-times if a spare is not available on site.”
According to the manufacturer, unlike the vast majority of exporters, notably from Asia, Digimerge has invested heavily in setting up both warehousing and sales/technical support from a UK base in Shannon, Ireland.
Wayne Hurd added, on the rationale behind the agreement: “A benefit of having an exclusivity deal is that a distributor like ADI-Gardiner which employs high quality pre-sales personnel can be confident that staff can invest time with an installer explaining product functionality and giving informed advice on products suitable for a particular site without fear of ultimately losing the sale to a competitor on negligible price differentiation.”
Digimerge and ADI-Gardiner will engage in ongoing promotion and point-of-sale activity in coming months. A product for installers working on IP-addressable systems is the DHU500 series of Pentaplex network DVRs with SeagateTM hard drives.
