With the number of Facebook users approaching 600 million – a “nation” in its own right – and social media generally now part of the very fabric of society, a recent SASIG Masterclass in London addressed the fundamental issue of how business organisations can engage online, while maintaining integrity and information security.
The Security Company offers some of the more important conclusions of the Masterclass in a special review on its web site: http://www.thesecurityco.com
"The social media market must be approached in the same way a business would approach a foreign market; with an informed viewpoint and great sensitivity," says Bernadette Palmer, Senior Communications Consultant for The Security Company. "Social media breeds its own culture, and failure to respect and adapt to this culture will immediately cause businesses to fail in this environment."
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