The British Racing Drivers’ Club sought access cards for the British Grand Prix at Silverstone in July.
The Databac Group, provider of identification solutions, provided personalized, branded access cards for the British Grand Prix at the Silverstone Circuit, Northants, in July. The British Racing Drivers’ Club (BRDC), organisers of the event, commissioned Databac to design, supply, personalize, test and encode 5,000 proximity cards for Life Members, VIPs, their guests and all people granted access to the BRDC facilities at Silverstone. In addition, Databac supplied branded lanyards, card holders and vehicle permits and holders, held in presentation packs especially produced for the Club. BRDC club secretary Rear Admiral Roger Lane-Nott CB said: ?The BRDC is very happy with the performance of the Databac proximity cards used for access to the BRDC facilities at Silverstone. Apart from the ease of use and application, the design of the cards makes them an attractive and collectable item. We will continue to use Databac products, which provide us with the quality and functionality we require to run the largest outdoor
motor racing event in the UK.? Databac produced luxury presentation boxes, to be preserved as collectable pieces, which were sent to BRDC members. The packs each contained cards for the members and their three chosen guests, an information booklet, card holders with matching lanyards and branded vehicle permits and holders. Databac preprinted the cards on both sides with 12 striking designs for categories of attendees, featuring images of late veteran racing drivers, including James Hunt and Piers Courage. The proximity cards were then personalized, programmed and tested in Databac’s secure production facility, for use with the HID proximity readers on the Silverstone grounds. Databac managing director Charles Balcomb said: ?We are proud to have been involved in this prestigious international racing event. The BRDC demands nothing less than the highest quality and we are delighted that our presentation packs and cards now have a place in racing history.?
