At IFSEC 2011 Sony launched four new HD / Full HD pan-tilt-zoom (PTZ) cameras to bolster its ability to offer customers a complete HD security solution, from initial image capture to playback, regardless of the recording scenario.
Also shown the latest additions to its analogue and Networked Security Recorder (NSR) offerings.
As the market sees continued investment and growth in HD and megapixel solutions, with the latest IMS Research figures showing 48 per cent of network camera revenues now come from HD and megapixel products, Sony spoke of offering a wider range of HD products from the entry level right up to the top end of the market. IFSEC 2011 was a first public showing of two new camera ranges – that meet the security needs of businesses across a broad range of vertical markets – alongside the other latest additions to Sonyโs extensive video security portfolio.
Sony Professional also announced additions to its range of standard definition cameras aimed at entry-level and mid-range NVR markets. Offering recording options, the new NVR products bring the option of hybrid and full-IP security solutions to smaller budgets and are the firm said for small-scale monitoring applications. Yu Kitamura, European Marketing Manager, Sony Professional said: โ2010 was a milestone year for Sony Professional, setting ourselves apart as a leader in HD, supporting the industryโs move from analogue to IP and continuing to develop innovative security solutions that fit a broad range of budgets and security requirements. With the launch of new camera ranges and two new NSR products we are uniquely positioned to offer market leading solutions across the entire security infrastructure and bring the benefits of HD, hybrid and full-IP solutions, to entry-level markets.โ
