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NSI Relaunch

by msecadm4921

The National Security Inspectorate relaunched its brand image.

Due to its evolution, NSI has projected six brands into the marketplace, diluting the strength of a single message, it admitted. A single brand was required that would universally identify quality in the security and fire sectors. Tom Mullarkey, Chief Executive, says: "NSI’s new brand will help customers to identify the highest quality standards across a diverse range of services.’ The owl remains. Quality Assured companies will gain NSI’s highest, gold medal approval; companies in earlier stages of development will have silver or bronze medals. A real owl and handler accompanied the brand launch at IFSEC, when Tom Mullarkey said that the NSI had given some thought to renaming itself SAFE (Security And Fire Evaluation, say) but had decided against giving any hostages to fortune to companies that may turn out not to be ‘SAFE’. The NACOSS name remains inelectronic security for ‘gold’ standard companies. The NSI will award actual medals, and is in talks with the Royal Mint. When Professional Security asked how it fitted with the Security Industry Authority, Tom Mullarkey replied that there was potential for some overlap with the SIA on the guarding side; the NSI hopes to be selected as the SIA’s inspectorate.

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