H&M opens 240 new stores world-wide this year. All the new stores will be protected with Nedap Retail’s smart Electronic Article Surveillance (EAS) products.
The retailer says that it chose to work with the security product company because of its approach and its new Avant Guard design antenna. Nedap describes its antenna is fashionable and elegant, yet robust. H&M wants its store entrances to be an open invitation to customers. The Avant Guard design antenna fits in with this. When customers enter the store, their eyes are drawn to the collection rather than the security system.
Like all its EAS products, the company says, the Avant Guard is eco-friendly and designed to save energy. Nedap systems consume up to half less energy than other brands, it’s claimed. Both retailer and product firm say that they are working to reduce their carbon footprints and take their corporate social responsibility seriously.
Nedap Retail will refurbish existing stores when their EAS systems need replacing. Nedap Retail will also offer H&M global support through its worldwide business partners. The first stores boasting Avant Guard antennas have already been installed in Europe, Asia and the United States.
