Manufacturer ASSA ABLOY has acquired Security World, a South African chain of home security stores.
The Security World franchise has 24 stores. The acquisition gives ASSA ABLOY, the firm adds, the direct channel it has been lacking to the general public on the South African market. The company says that an important aspect of its global consumer strategy is to develop channels to consumers in cooperation with local partners.
What they say
Åke Sund, Executive Vice President of ASSA ABLOY, says: "The consumer market has huge global potential for ASSA ABLOY and we are committed to making it easy for people to find the right solution for their home security needs. The acquisition of Security World gives us both valuable experience and a possibility to further develop the consumer offering in South Africa."
