CEDIA Expo returns to ExCeL in 2010, with a new name and brand new identity.
It’s aimed at custom installation, specifier and design professional audiences, renamed as "The Home Technology Event 2010 in association with CEDIA".
"One of the challenges we faced was communicating the meaning and relevance of CEDIA Expo to those unfamiliar with the association and what it represents," says CEDIA Chairman, Robert Hallam. "This new name and identity will help broaden the appeal of the custom installation industry and make the event more accessible to new audiences. We are very excited about this latest evolution of the show but also remain committed to ensuring that it continues to provide the key platform in the calendar for education and doing business. It is our responsibility, as the trade association, to create the environment which helps the industry achieve both these objectives."
Organisers report that two of the most popular initiatives of the 2009 event were the Show Floor Seminar Theatre and the "Designing Interiors with Technology" conference.
The Show Floor Theatre recognised the need to provide core educational elements to members outside of a formal classroom setting. These sessions gave updates on technology and the market, free of charge. The "Designing Interiors With Technology" conference saw more than 110 design professionals attending.
CEDIA has plans in place for a half day seminar tailored to electrical contractors. Supported by Professional Electrician magazine and the industry body NICEIC, the "Wired for Technology" conference will provide an introduction to the industry for contractors. Similar conference style events are in the pipeline for architects and building services consultants and discussions are taking place with the key industry associations, RIBA, CIAT (Chartered Institute of Architectural Technologists) and CIBSE (Chartered Institute of Building Services Engineers). CEDIA is considering the option of a special VIP evening, working with major institutions and banks based in Canary Wharf to attract high net-worth consumers to the event.
For further information on The Home Technology Event 2010 at ExCeL London, June 14 to 17 (training: 14th to 17th June; exhibition: 15th to 17th June), visit: