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Risk to the customer experience

by Mark Rowe

Initial findings from a recent Sabio series of interviews with information security and risk management officers suggested a growing impact that compliance is having on the โ€˜customer experienceโ€™. According to the firm the interviews identified a split between those seeing compliance as a policing role, and others who felt that it could deliver a more supporting function โ€“ helping organisations to achieve their business goals while still addressing compliance.

Respondents talked of increased complexity from a contact centre perspective, particularly in key areas such as multi-channel contact and managing compliance, internationally. When asked to list their top three challenges for compliance within the contact centre, these issues were highlighted:

Underpinning the contact centre business with the confidence that security brings โ€“ particularly in terms of validating role-based access and supporting regulatory requirements such as the PCI-DSS payment card standard

Helping customers leverage all available channels โ€“ enabling contact centres to keep on top of technologies that are driving shifts in customer service, such as IM, while still ensuring that existing security policies remain in place

The need for regulators to understand that multinational operations are faced with multiple compliance regimes โ€“ and that there will be inevitable compliance/operational conflicts that businesses need to address

Peter Galloway, Head of Sabioโ€™s Voice Self-service practice spoke of seeing best practice organisations constantly working to strike the right balance between interpreting compliance regulations, identifying potential areas of business exposure and applying the right security policies to realise the benefits of change while still remaining compliant. โ€œIf weโ€™re to ensure that compliance activities donโ€™t actively harm the customer experience, organisations need to shift their security focus from a โ€˜just say noโ€™ attitude that looks to eradicate all business risk, to a more intelligent approach where security and risk managers are working together to help the customer-focused side of the business succeed without falling foul of compliance.โ€

Compliance officers interested in finding out more about how their security policies can impact the caller/user experience can attend Sabioโ€™s Contact Centre Security event on October 17, at the Tower of London.

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