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Panasonic at IFSEC 2015

by Mark Rowe

Panasonic will use IFSEC to launch what the firm calls an integrated True 4K surveillance system. Panasonic recently launched a dome camera which delivers ‘True 4K’ image quality and, at the London ExCeL show from June 16 to 19, will expand their 4K portfolio with a 4K Network Video Recorder and 4K video wall screens.

The True 4K camera (WV-SFV781L) can cover a view four times larger than 1080p cameras, and a view nine times larger than 720p cameras, the company says. It can also cover two and three times the distance of 1080p and 720p cameras respectively, reducing the overall cost of a surveillance system by as much as half.

Sean Taylor, European Head of Marketing and Channel at Panasonic Security Solutions, said: “We want to provide a working, off the shelf, 4K system, that will reduce overall surveillance costs. We estimate that the cost of switching to True 4K could reduce surveillance costs by as much as 50 per cent, once you take in to account a reduction in installation, cabling, network costs and maintenance. For a variety of organisations, Panasonic’s True 4K surveillance technology will have its place. For instance, on buses or trains, only one 360 degree 4K powered camera is needed per carriage rather than four to cover each angle. This is significantly less hardware to manage and maintain.

Access control, intruder alarm and fire detection devices will feature on stand this year. Solutions for a range of applications which combine intelligent analytics with surveillance camera technology will demonstrate how organisations can get much more from CCTV systems.

Parcel tracking systems for logistics will be on show, besides solutions for banking, including vandal proof ATM cameras equipped with a 360 degree fisheye lens and microphone. Transportation and control room solutions will also feature on stand.

Panasonic’s Face Server will show how users can accurately profile their customers. The Face Server can be used for marketing purposes, such as changing advertising on digital signage based on the age and gender statistics detected by the surveillance cameras. Visit: http://business.panasonic.co.uk/security-solutions/.

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