Axis Communications, the Swedish network video product company, has appointed Andrew Martin to its northern European senior management team.
He joins Axis as a retail business development manager and will be based in Watford. After an early career with West Yorkshire Police, Andrew has worked in retail security, loss prevention and operations for over 25 years, in-house and as a consultant, holding senior management posts at Dixons, HMV and Fopp and advising brands such as Apple, Waitrose and Jessops.
Previously, he headed the loss prevention team at Morrisons supermarkets where he was responsible for the identification of loss in the supply chain, covering 30 sites and overseeing loss prevention managers, specialists and officers.
Andrew, pictured, said: “I have worked with Axis as an end user, in a consultative role in the past and have always been impressed with both its products and its people. Axis is really keen to better understand the end user experience so that’s where I see myself adding real value to complement its market leading technology and application expertise. It’s an exciting challenge to learn about all the technology and how it can really assist the retail process. There’s a lot to take in but it’s great to know that I will be learning from the best in the business – a company that really invests time and energy in all its staff.”
Andrew will be responsible for developing the retail channel business, a key focus for Axis in the year ahead the company says.
Atul Rajput, regional director, northern Europe, added: “We’re delighted to welcome Andrew, an extremely experienced retail and security professional, to the team. Axis has always striven to offer ‘best in class’ support for its partners and to better understand its end users in order to provide the right solutions to retailers. The further expansion of the northern European team will help us to continue to achieve this goal, focussing on cost effective solutions that deliver real business value, not only raising the bar for safety and security but also having a positive impact on operations and business processes.”
Visit www.axis.com.
