Ethoca Limited, providers of Ethoca360 card-not-present (CNP) fraud detection services, has announced a partnership with the UK Identity Management company, GB Group. The partnership will mean that Ethoca’s new Ethoca360 Negative Signals service will be available to all GB Group customers through their URU identity verification service.
The new Ethoca360 Negative Signals service has recently been made available for free and is the first and only one of its kind. For merchants who sign up now and until further notice, Ethoca has committed to keeping the Negative Signals version of Ethoca360 Signals free forever. Although a commercial grade service, Ethoca says that it decided to make it freely available to all online merchants in an effort to accelerate market adoption, build broader industry collaboration and help stem the massive losses that are suffered to online fraud each year.
“Integrating Negative Signals fraud screening into our URU™ identity verification service allows our customers to make more informed decisions about card-not-present transactions during the all-important account signup process,” said John Lord, Managing Director, GB Group. “Our customers are increasingly concerned about online and identity fraud, and it is crucial for GB Group to remain up-to-date with the latest technologies and services. We are delighted to partner with Ethoca as its Negative Signals service is the first of its kind to be made available at no charge to help fight fraud.“
GB Group’s URU identity verification service enables an individual’s details to be verified against data sets before a decision is made on how best to engage with that individual. By bringing Ethoca360 Negative Signals into the equation, any decision made by a merchant can also be measured according to the potential risk of that transaction.
“Negative Signals is an additive service, and as such it is an ideal fit for the complementary identity verification tools and methodologies offered by GB Group,” said Andre Edelbrock, CEO, Ethoca. “We are looking forward to a long and fruitful partnership with GB Group as we protect our customers against fraud and the associated revenue losses, whilst allowing them to concentrate on enhancing their own customers’ experience.”
More information can be found, and applications for this free service are now being accepted at http://www.ethoca.com/negative-signals/
