News Archive

Road Safety Week

by msecadm4921

This year‚Äôs Road Safety Week runs from November 21 to 27….

A charity, Deafness Research UK urges people to “Stop, look and listen” and to “Stop, look, turn off the music and listen”.

With more and more pedestrians listening to their smart phones or other music players while walking, the charity is urging people to turn them off and listen when crossing the road to avoid hearing-related road traffic accidents. Smart phones and other music players are a common sight among pedestrians and playing them too loudly can lead not only to hearing damage but can also block out the sounds of approaching traffic. On dark winter nights it is all too easy for people to become distracted, making music players not just a potential instrument for hearing loss, but a life or death decision when crossing Britain’s roads.

In addition to urging pedestrians to stop playing or remove their headphones while crossing the road, Deafness Research UK is alerting parents to the risks and encouraging them to inform children of the pitfalls of listening to loud music when crossing the road.

Deafness Research UK’s tips to put hearing back at the heart of the Green Cross Code include:

Remove headphones while you cross the road
Concentrate on what you can hear and pick out engine sounds from background noise
Stop talking and keep quiet while you cross
Don’t cross if you can’t hear what’s coming (if there is too much background noise).

Vivienne Michael, Chief Executive of Deafness Research UK, said: “Smart phones and other music players are here to stay but parents need to realise that there’s an increased risk of injury or death on the roads when children and teenagers are unable to hear properly because of the loud music.

“We’re especially concerned about young people who cross roads whilst listening to personal music players and cannot hear what’s coming. Good hearing is absolutely vital when crossing the road and can mean the difference between life and death.”

For further information on deafness and deafness-related conditions call freephone 0808 808 2222 or visit Deafness Research UK’s website at


According to Department for Transport statistics in 2010 there were 208,648 casualties (slight injuries, serious injuries and fatalities) in road accidents reported to the police in Great Britain. The number of people who were killed in road accidents reported to police was 1,857.People were reported killed or seriously injured numbered 24,517. Child casualties totalled 19,569, of whom 2,502 were seriously injured or killed. Source and further information at:

Failing to look properly was reported in 60 per cent of accidents in which a pedestrian was injured or killed. Carelessness, recklessness or being in a hurry was reported in 25 per cent of accidents. Source:

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