Investigative journalist, Donal Macintyre, is to front a series of TV adverts for SmartWater Technology Ltd, having seen the influence that the forensic marking product has on criminal behaviour.
Macintyre has exposed criminal activity around the globe with his undercover reporting, and has on many occasions put himself in harm’s way in the process. He became aware of the product whilst working on his TV series Macintyre’s Big Sting and was fascinated with its ability to both detect and deter criminality.
Understanding the technological capabilities of the product and potential to influence criminals, Macintyre approached the company, offering his support at no cost, to help spread awareness to the criminal fraternity. The forensic technology can provide traceability for among others utility firms including the UK’s power, telecoms and railway infrastructures. The technology can also be used to protect individual items in people’s homes.
Donal said: "I have seen first-hand the huge deterrent effect of SmartWater. Criminals know what it is and the potential risk of capture and conviction that it represents. I have spoken to serious criminals who all say that SmartWater is bad for business and acts as their number one deterrent.
“Fighting crime is a very tough job, and the work that SmartWater is undertaking should be commended. I have come across many crime prevention tools in my time, but none with the proven track record that SmartWater has established. I’m delighted to be associated with such a powerful brand and to raise awareness of the truly unique service that they offer.
“The SmartWater commercials that we have collaborated on are truly innovative because we are speaking directly to the criminal fraternity to warn them of the threat that SmartWater poses to their livelihood. This has never been done before and demonstrates the revolutionary thinking of SmartWater’s crime prevention teams.”
The TV commercials on cable and satellite channels each feature Macintyre presenting a CrimeWatch-style case study that re-tells an actual crime that was solved as a result of forensic evidence provided by the marking product. To protect those involved all names, dates and places have been removed.
SmartWater Chief Executive Phil Cleary, himself a retired police detective, said: "We were delighted when Donal approached us and are very grateful to him for donating a considerable amount of his time and effort to this project. There is no doubting his crime fighting credentials, having put his very life on the line in the pursuit of exposing criminal activity. Donal is very passionate about combating crime using all available tools and techniques and he understands that SmartWater is one of the most powerful and effective systems available to do this."
The adverts featuring Donal Macintyre are now available to view on the SmartWater YouTube channel: http://www.youtube.com/smartwatertv#p/u/0/JNJfyx4xpRE
