HID Global, the US identity product company, and Proxama, a mobile proximity marketing, mobile wallet and payment product firm, have partnered to create a product for secure mobile web-based coupon and loyalty schemes.
This combines Proxama’s TapPoint platform with the security of HID Trusted Tag Services to combat fraud and abuse from retail coupon and loyalty schemes.
To participate, consumers interact with an authentic Near Field Communication (NFC) tag from HID Global. HID Trusted Tags feature security and privacy attributes that change on every tap, providing customer proof of presence and making each tap uncloneable. As a result, Proxama’s retailers and brands are protected from situations wherein one transaction can lead to rewards being collected multiple times.
Neil Garner, CEO and Founder, Proxama, said: “The level of security delivered by HID Trusted Tag Services was previously available only on downloadable mobile applications. This partnership allows us to offer our retailers easy and highly secure web-based loyalty and rewards programmes. It creates an alternative to mobile apps that delivers easier participation and a more rewarding consumer experience.”
HID Global’s trusted tags, which do not require readers or other equipment for authentication, also enable Proxama to provide its retailer clients with campaign analytics and customer profile insights.
And Marc Bielmann, vice president of Identification Technologies with HID Global, said: “Convenience, ease of use and a secure interaction are critical to the success of loyalty and coupon programmes . We are happy to be partnering with an industry leader like Proxama to bring those qualities to the mobile web-based programmes put in place by the leading retailers and brands that make up the company’s client base.”
About HID Global
The company’s brands include ActivID, EasyLobby, FARGO, IdenTrust, LaserCard, Lumidigm, and HID. Based in Austin, Texas, HID Global has 2200 employees worldwide and operates offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand. Visit www.hidglobal.com.
