Vertical Markets

New Bond Street installs

by Mark Rowe

PEL Services Ltd has been appointed by three luxury fashion brands to fit their stores with sound, security and fire alarm systems in New Bond Street, one of the most expensive strips of real estate in London and the world.

A fashionable shopping street since the 18th century Bond Street remains a London landmark, home to some high fashion brands. PEL Services, a UK systems company specialising in sound, fire, security and audio-visuals, has supplied a range of these services to Hugo Boss, Fendi and Jimmy Choo’s stores.

Fire alarm and access control systems have been installed by the installer in all three stores, with CCTV, intruder alarm and EAS (electronic article surveillance) systems, plus Bose music systems, fitted at Hugo Boss and Jimmy Choo. Hugo Boss also has a video wall.

Ken Faulks, Managing Director of PEL Services, says: “The top names in high end retail fashion deserve their strong brand image by means of hard work, quality merchandise and attention to detail. Determined not to compromise this in any way, they make sure that those that support them can do so reliably and consistently throughout their field of operation. PEL Services genuinely serves them with a quality package of systems and support services and, because they are using one company to provide this range of services, there is a genuine economy of scale in both the actual cost of the work and the project management.

“So, when these stores open for business, it will be in the knowledge that the systems that keep them safe and secure, and that provide the customer with an enhanced experience in the case of the sound systems and video walls, are installed and maintained by an organisation that believes that each project is a measure of its competence and ethos: Installing Quality, Instilling Pride.”

About PEL Services Limited

As a UK systems company designing, supplying, installing and commissioning sound, fire, security & audio visual solutions, PEL also provides service agreements including routine maintenance and fully comprehensive cover, on third party equipment as well as PEL systems, throughout the UK and Eire. For sales information – contact PEL Services Ltd on 0333 123 2100 or go to and

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