SICUREZZA, the Italian biennial security and fire prevention exhibition, will open its doors in less than two months, and run from November 12 to 14 at Fiera Milano (the Milan Trade Fair Centre). The number of direct exhibitors already equals the total of 2012, and the exhibition space has been expanded by around 15pc compared with the previous edition. Similarly, the presence of foreign exhibitors has grown, both in terms of the exhibition space they are occupying (+60pc) and in terms of the number of exhibitors themselves (+50pc), who hail from 26 countries (Australia, Austria, Belgium, Canada, China, Denmark, France, Germany, Japan, Hong Kong, Israel, Italy, Korea, Netherlands, Poland, Portugal, Czech Republic, Romania, Russia, Spain, Sweden, Switzerland, Taiwan, Turkey, the UK and the USA).
Roberto Foresti, pictured, Commercial, International and Development Director of Fiera Milano, says: “Every edition of the event is and must continue to be an instrument in the service of the market. To be sure, SICUREZZA has already achieved important goals, but we cannot stop here. Our task is to stimulate the sector into finding new areas of development, anticipating trends and identifying the needs of producers and users. That is why, after hearing the opinions of the companies through a Demoskopea poll, we have chosen to take a fresh step forward. Not only will SICUREZZA have a new calendar slot, but we are also planning on the expansion of several sectors to which we must pay attention in this age of the “internet of things”. This, in addition to the high level of technology and the quality of design of products made in Italy, will lend the event an increasing international appeal and render it capable of competing with other major trade shows.”
Fiera Milano has also announced a new departure: beginning from next year, SICUREZZA, which for 30 years has been held on even-numbered years, will be held on odd years, a schedule that better fits the international calendar, say organisers. The next edition will be September 16-18, 2015.
