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As retailers face economic pressures, more are looking to video solutions for benefits beyond security, says the video tech manufacturer IDIS. Many of these wider applications for cameras โ whether streamlining back-of-store operations or building customer loyalty โ are detailed in a new eBook: Overcoming challenges in EMEA retail with video solutions that reduce costs and boost sales.
For systems integrators, consultants and value-added re-sellers (VARs) who understand what retailers now face, and who are tuned-into new ways video tech can be used to support storesโ profitability, the sector offers significant opportunities, the firm says. More affordable and more capable solutions can enable more efficient stock delivery and tracking; improve customer experience (CX); drive operational efficiency through better intelligence; integrate bricks-and-mortar with online operations; and reduce losses from high staff turnover, shrinkage, and fraud.
Retailers still must deal with the old threats to profitability posed by internal and external shrinkage. Store security managers and loss prevention teams need to tackle staff and returns fraud, sweet-hearting, deceptive self-scanning, organised crime gangs, steal-to-order rackets, shoplifting, and bogus injury claims. Retailers and their systems integration partners should collaborate to identify the biggest direct cost to the bottom line, and target the problem strategically, says the company: often a video surveillance pilot will reveal gaps in security, and unforeseen vulnerabilities.
Video solutions have evolved to target retailersโ key challenges, with a choice of camera models available to blend with the aesthetics of every outlet; video management software (VMS) with optional services allowing local control plus centralised management; and mobile tools and apps that let managers stay in control remotely.
The eBook covers how video is being used to tackle abuse against staff; how AI-powered analytics are delivering new value; how affordable storage is becoming increasingly important, meeting increased compliance requirements; and how todayโs video solutions can be designed to deliver rapid return-on-investment.
James Min, Managing Director, IDIS Europe, pictured says: โThis new educational eBook from IDIS shows how retailers are benefiting from video technology designed to deliver many more benefits than in that past. Our experience working with retailers globally shows these solutions not only pay for themselves more quickly but are more flexible and adaptable going forward.โ
The eBook can be accessed on the IDIS website, with other resources and reference materials; go to www.idisglobal.com.
