ID product firm Databac has developed a range of rewritable ID cards.
Called Data ReWrite, the cards are suitable, it is claimed, for use as a promotional tool in loyalty schemes and bring cost-savings to visitor ID and other applications with a fast, high turnover of cards. The cards can be tailor-made to client specifications, with a choice of materials, reading technologies, pre-printing and security options, the makers say.
Compatible with leading rewritable card printers, the cards can be erased and reprinted more than 500 times, the firm says.
What they say
Databac managing director Charles Balcomb says: "Recent launches of rewritable printers such as Datacard’s high-spec SP25, with ever more sophisticated marketing techniques, mean that the market is ripe for rewritable cards. Cards are an interface between company and client which until now has remained largely unexploited. Rewritable cards open up a world of possibilities in terms of personalised marketing communications."
In customer loyalty applications, reward points can be printed each time the card is presented at the cash register. Libraries can print a list of borrowed books and their due dates, minimising books returned late and saving on reminder notices. When used for cashless vending, remaining credit can be printed each time a purchase is made. Student cards can feature class schedules. Ski-passes, hotel keycards and patient ID in hospitals are among potential applications, the firm says.
"When used in visitor ID and similar applications, Data ReWrite cards significantly affect the bottom line," adds Balcomb. "With 500 uses out of each card, there is minimal wastage. Instead, Data ReWrite cards bring all the benefits of corporate branding, full personalisation options including photo ID and total integration with access control systems."
