A digital identity product company reports research titled ‘The Rise of the Identity Centric Economy’. It found that 53 per cent of UK consumers would never use mobile banking services, while many avoid using any mobile financial services at all – including Paypal, money transfer apps and even shopping websites.
The survey of 2,000 UK consumers also found that half avoid money transfer apps, and almost a quarter (24 per cent) would not feel safe shopping on their handsets. Furthermore, 75 per cent of those concerned about data loss in the event their mobile device was stolen cited identity theft as their biggest worry.
Richard Parris, CEO of Intercede said: “Nearly every week we read about another high profile hacking story in the news. From major attacks such as Heartbleed to eBay’s recent data breach, it’s not surprising that consumers just don’t trust mobile security. This is throttling the mobile economy. But with the mobile device boom set to continue, it’s clear that security needs a radical revamp.”
In the wake of the Heartbleed security breach, only a minority of consumers (18 per cent) still feel confident that they are secure. Concerns over mobile security and the safety of personal financial information were rife across all generations surveyed – overall 54 per cent of consumers are worried about the level of security of their device. However, the young, 18 to 24 year olds are the most distrustful of mobile financial services:
· 62 per cent said they would never use mobile banking compared to 53 per cent overall
· 60 per cent would never make mobile payments compared to 50 per cent overall
· 52 per cent would never use Paypal on their mobile compared to 43 per cent overall
· 87 per cent cited identity theft as their biggest concern with data loss in the event that their phone was lost or stolen
When asked why they were so concerned, respondents cited a lack of trust in current mobile login and authentication options, and worries about identity theft. One respondent said, ‘I must be confident only I will be able to log in and use them [apps] – at this stage, I just don’t trust apps, especially financial ones,’ while others commented, ‘I don’t want anyone to steal my phone and be able to access my money,’ and ‘Apps are too hackable’.
Parris said: “It’s clear that consumers are fast losing confidence in traditional authentication solutions – passwords are the weakest link and no longer fit for purpose. We need to regain consumer trust if the mobile economy is to really take off. We all already have multiple digital identities, from online banking to social networking to email and others, but these identities are becoming more and more prevalent, and how we secure them is a growing concern for consumers. The industry needs to sit up and listen – we need more sophisticated forms of trusted identity.”
The research also looked at what steps consumers are taking to protect their digital identities when they are using mobile applications. Worryingly it found that many are leaving back doors open to hackers as they sign up for automatic log on and select ‘Remember me’ and ‘Keep me signed in’ options:
· Of consumers using social media on mobile devices, 75 per cent are automatically logged on to their mobile accounts. This figure stands at 72 per cent for e-mail users, 37 per cent for customers of shopping sites such as Amazon, 23 per cent for mobile banking, and 27 per cent for PayPal
· When asked if they were automatically logged in on more than one mobile device, the figures stood at 76 per cent for users of social media, 45 per cent for mobile banking, 46 per cent for Amazon and shopping sites, and 54 per cent for PayPal
· 28 per cent of consumers admit they know the log in details for a friend’s, family member’s or colleague’s mobile device
· 60 per cent rely on their memory to remember all passwords, suggesting they are choosing weak and easy to remember combinations
All figures are based on an independent survey of 2,022 UK consumers across all adult age groups, by Atomik Research during June 2014.
