Vertical Markets

Crisis comms platform

by Mark Rowe

BlackBerry Limited reports that its BlackBerry Secure product is now able to help protect personnel during a crisis without language becoming a barrier. Besides providing its product in eight more languages, BlackBerry AtHoc’s latest updates to its crisis communication platform includes mobile alerting and upgraded map-based experiences for emergency operators.

Ly Tran, Senior Vice President of BlackBerry AtHoc Sales said: “A wide range of companies, from oil and gas manufacturers in the Middle East to large transportation hubs in Europe, are in need of platforms that will increase communication and efficiencies throughout global teams. In addition to finding platforms that enable this level of productivity, customers are also demanding the most secure solutions on the market.”

BlackBerry AtHoc’s product updates include native language support through multiple data centres for international customers. New custom map layering makes targeting users faster and easier for global users. The product offers customised user groups for operators and streamlined alerting for end users.

Oded Shekel, Vice President of Product Management at BlackBerry AtHoc, said: “Communicating during and after a crisis is a universal challenge. We make it easier for customers in Europe and Latin America to protect people by sending messages and monitoring activity in local languages. By automating this process and reducing the burden of translations, we are helping organisations reach personnel quickly during a crisis, without language becoming a barrier when response time is critical.”

Picture courtesy of BlackBerry: the BlackBerry Classic smartphone.

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