Nicky Barrell has been appointed managing director of REACT Surveys, a division of security company Lodge Service.
With ten staff, 100 clients and 4000 shoppers, REACT provides surveys, audits and ‘mystery shopping’ services for retail and leisure outlets and such sites as Cineworld and the Tower of London.
The company’s increasingly using mobile-optimised on-line surveys – accessed via a web link or QR (Quick Response) code – to capture customer experiences, Nicky Barrell says. Hence the users can identify service issues.
REACT Surveys says it’s seeing demand as organisations try to understand how well their staff are performing against targets, whether for security, business process or service. She says: “We help organisations identify and quantify customers’ needs and choices, and spot anything that detracts from the customer experience, or safety and security. REACT can advise on industry standards and how to differentiate from competitors and then promote for maximum return on investment. REACT can benchmark against national sector standards, with practical, actionable advice on changes to staffing, services and processes.”
For more about React Surveys: visit www.reactsurveys.com.
Tel: +44 (0)1285 644144
Fax: +44 (0)1285 644166
Email: [email protected].
