Vertical Markets

Social gifting

by Mark Rowe

gifted2you.com, a company that offers social gifting has selected SecureTrading, a UK payment processor, to provide secure online payments. Launched in 2013, gifted2you.com lets mobile phone users send personalised gifts, from an app on their smartphone, alerting the recipient and their friends and family via social media sites.

gifted2you.com used SecureTrading’s Payment Gateway with acquirer First Data Merchant Solutions to make sure the app was secure. Andrew Wilmot, CEO at gifted2you.com, said: “SecureTrading has provided us with a payment gateway and strategic advice, as well as introductions to card acquirers, giving us full service support from start to finish. Its approach has been energetic, proactive and efficient.”

Justin Fraser, Sales and Marketing Director Europe from SecureTrading, said: “This is an innovative product that we believe will revolutionise the gifting market, as consumer behaviour leans more towards mCommerce and convenient shopping. We look forward to being a part of gifted2you.com’s journey as it continues to develop its business and growth throughout 2013 and beyond.” The website says it’ll expand into the desktop market, so that users can take advantage of social gifting on their Mac or PC.

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