A cyber-security company has launched Earth 2050, an interactive multimedia project that accumulates predictions about social and technological developments for the upcoming 30 years. Kaspersky Lab, that is marking 20 years in the market this year, has teamed up with futurologists such as Ian Pearson, added the future visions of its own researchers, and spoken to artists and scientists to develop a view of the future. Users can help shape this vision by studying over 200 predictions online, and they are invited to submit their visions for inclusion on the Earth 2050 site.
Kaspersky Lab asks, for example, if all our lives are digitalised, how will we handle privacy? If people have all their devices implanted inside them and their data in the cloud, how will we protect that data? And importantly for the IT security product firm: if there are no endpoints anymore, will the industry move quicker towards providing security solutions which adapt to customer circumstances, regardless of which device they are using at any one time?
Andrey Lavrentyev, Head of Technology Research Department at Kaspersky Lab says: “All of the forecasts you can find about Earth 2050 could become a reality in just a couple of decades. Earth 2050 is not only a creative exercise for us. For the last 20 years, Kaspersky Lab experts have been fighting with cybercrime, and they have seen threats evolving over this time. They are therefore able to share their knowledge and expertise and – in many cases – encourage users to take a more thorough look at the security of future technologies. Although inventions might be amazing – such as like driverless cars, intelligent infrastructure and the ability to instantly share medical data between doctors across the world – they can still trip us up. Each of them brings a whole new world of opportunity for cybercriminals to exploit.”
Earth 2050 contains predictions for 80 cities. View the feedback form at https://2050.earth/brief/?brief_id=154#/modal/feedback.
