Dahua hails growth

by Mark Rowe

Dahua Technology, the Chinese manufacturer of video surveillance products based in Hangzhou, announced that it has second place in market share in video surveillance, according to the market research company IHS’ 2014 report; meanwhile, it has second and fourth place in the global market in terms of DVR and network security cameras.

Compared with IHS ranking 2013, Dahua Technology went from sixth place to second with a market share of 5.6pc globally, ahead of Axis, Samsung and Bosch. When asked about how the exciting progress has been made, Fu Liquan, President of Dahua Technology thinks the strong R&D and marketing are the keys.

Having invested nearly 10pc of sales revenue every year, Dahua R&D keeps refining. Dahua says that it has established a wide and comprehensive network of sales, marketing and services; and its products are applied in many fields and countries, such as the Three Gorges Hydropower Plant, Six-Country Summit, Olympic Venues, Shanghai World Expo, Kremlin Palace, and London Underground.

From compression cards and DVRs as its core business at the beginning, Dahua Technology now has grown to what it calls a total solution provider with hardware and software, including cameras, storage devices, transmission devices, control and display products, as well as intelligent traffic systems and smart home. According to IHS, Dahua enjoys the fourth largest market share in the network security cameras category. In 2014, Dahua will continue to focus on network cameras and products such as 4k, fisheye, smart and light-hunt cameras. Dahua HDCVI portfolio will be added to.

“We’ve been in this industry for more than 20 years, and we are lucky that this period is the prime time of the industry, but what matters more is that we seized it,” said Fu. “For the years to come, we hope by 2016, our revenue could reach $1.6 billion by refining our product lines and further looking at the overseas market. Dahua will continue to concentrate on technology innovation, not only with trends, and to lead the industry.”

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