Even without the new competition brought by the Legal Services Act, law firms need increasingly to find ways to distinguish their practices from those of rivals, both by what they offer as services and by the channels which they use to publicise their skills. Their skills are only one of the discriminating features which they must promote – clients expect service offerings to be packaged in a way which is attractive both financially and in terms of how they meet objectives and mesh with the client’s own way of working.
So says digital forensic security product company CY4OR, which have recently released a new white paper written by Chris Dale of the UK-based eDisclosure Information Project. The white paper highlights how social media can play an important role in improving work intake for legal teams, solicitors and barristers. Visit the company’s website to read more – http://cy4or.co.uk/resources/white-papers/make-another-firms-risk-your-competitive-opportunity-2/
