Product company Verint has expanded its Nextiva Video Business Intelligence System as used by UK retailers for trend analysis and video security.
The makers say that the new product updates are designed to help retailers capture and analyse shopper movement patterns to increase conversion rates and improve operational efficiency. Verint’s Nextiva VBI uses video extracted from existing surveillance cameras to provide accurate and holistic data about customer behaviour patterns, while key enhancements to the product include real-time metrics and advanced dashboards that can provide further business value and security in retail.
Nextiva VBI (Video Business Intelligence) includes such functions as Nextiva Retail Traffic Analytics, Nextiva People Counting and Nextiva Queue Management; with the ability to integrate with such business systems as POS, EAS and RFID.
Verint says that its Nextiva VBI uses video extracted from CCTV cameras to provide data about customer behavior patterns. Additions to include real-time metrics and dashboards that can it’s claimed drive further business value in retail usages.
Store management
Nextiva VBI counts people with an accuracy rate that can be greater than 95 percent, it is claimed, even under varying light and heavy traffic conditions. With point of sale data, VBI can provide in-store department managers, store managers, regional managers and corporate management with metrics to benchmark stores, including identifying trends. Retailers can use shopper conversion rates from Nextiva VBI to compensate and incentivise their sales staff, cultivating a customer-centric culture.
Workforce management
Nextiva VBI captures and analyses shopper traffic movements and patterns to help store managers make better staffing and scheduling decisions. Dashboards provide real-time reports on actual and predicted queue lengths and wait times. A retail user can schedule staff according to actual customer volumes. And VBI captures in-store customer behavior to help measure the success rate of marketing and advertising promotions. Retailers can make better, more informed decisions on store layout, product placement and promotional displays. And VBI’s interface enables retailers to search for pertinent data, such as when customers frequent a store the most, how long they dwell in specific areas and what they experience in terms of typical wait time in lines.
“Our recent enhancements to the Nextiva Video Business Intelligence solution leverage the power of video analytics to provide retail organisations with simple, relevant and actionable business metrics that are otherwise hard to obtain real data on,” says Debjit Das, vice president of global marketing, Verint Video Intelligence Solutions. “We are pleased to introduce enhancements to our VBI solution that will enable our customers to harness their video infrastructures to gain maximum business value and Actionable Intelligence.”
http://www.verint.com
