Sony Professional are holding an Installer Breakfast Seminar at IFSEC every morning from May 16 to 19, 2011 to launch the Registered Partner Programme.
Sony Professional announced a Registered Partner scheme as part of its newly developed Video Security Channel Partner Programme, to offer tangible benefits to its new and existing installers.
The new program will introduce a tiered partner level approach, which will differentiate between partners to enable end-users to pick the right choice of partner. The Registered Partner scheme is the entry level system for second tier installers to enable them to start their security business.
The manufacturer says that partners will capitalise on the strengths of Sony’s products, systems, applications and HD and hybrid technology. They will be fast-tracked with product, technical and sales training, sales and marketing support, as well as incentives to grow their Sony business and enable them to succeed in the market.
It provides Sony with a mechanism to engage with new installation partners and to develop relationships with its second tier installers – changing the way Sony interacts with its partners.
“With the launch of the Registered Partner scheme, Sony is well positioned to pursue new opportunities for growth. We recognise the significant role channel partners play in driving our leadership position and by building a strong dedicated program to help our partners be successful, we also grow with them,” said Fumihiko Kawamura, Video Security Trade Marketing Manager, North and Central Region of Europe.
As part of the benefits afforded to Sony’s valued partners, Registered Partners will have access to the following:
· Free sales training – providing proven techniques to help partners up-sell to clients
· Technical training – enabling partners to learn directly from Sony experts
· Project pricing – giving partners better value across all Sony products
· Partner newsletters – focusing on news, products and solutions that are relevant to installers
· Partner certificate – endorsement for your business from Sony Professional
· Discounts on demonstration units – helping partners save money
The Video Security Channel Partner Programme is split into three partner levels – Registered Partner, Certified Partner and Gold Certified Partner. The Certified and Gold levels are both advanced levels of partner classification, suited for installers with higher business demands.
