Kount, a provider of fraud detection software, has integrated Emailage, a new fraud prevention product that gives merchants the ability to assess and leverage risk based on a user’s email address.
Email addresses are universal data points that are already collected during most transactions and, sometimes, the only data point available to a merchant. With this limited information, Emailage can provide intelligent fraud risk assessment using the email address as the key data element to identify transactional risk and streamline transaction approvals. It’s described as a scalable, enterprise SaaS technology that is already implemented and integrated into Kount’s API.
Brad Wiskirchen, CEO, Kount said: “We are constantly developing new and innovative ways to assist our customers in their efforts to boost sales and beat fraud. Effectively fighting fraud is all about having access to the best information possible at the moment of a transaction. By integrating Emailage directly into the Kount platform, our industry leading technologies are at a merchant’s fingertips allowing them to make informed real-time decisions.”
Cindy Roach, Manager of Risk Management at a leading online travel site, Bookit.com, said: “In an e-commerce environment, we’re always looking for ways to stay one step ahead of fraud. Emailage is very user friendly and its integration onto the Kount platform that we are already familiar with gives us a quick glance option to separate the good bookings from the fraudulent ones. So far it’s been a great tool to use.”
Wiskirchen added: “Emailage and Kount are great complimentary partners because both provide enterprise-class services that help eCommerce and Mcommerce merchants. By integrating Emailage’s service directly into the Kount platform, customers can perform a single integration with Kount and immediately take advantage of this unique combination of fraud-fighting technology.”
And Emailage CEO, Rei Carvalho, said: “Emailage and Kount are leaders in the global fraud prevention space. Both companies are agile and fill customer’s needs before they become a problem. With the rise of EMV, the upcoming holiday season, and consequently the increase of Card Not Present (CNP) transactions, customers need the best solutions available to protect their bottom lines.”
