Exhibitions may have a place in any business’s marketing plans, due their targeted nature and traffic volumes. Ensuring you maximise this investment and demonstrate ROI (return on investment) is critical for the marketing and business development teams. Could learning some new ways to drive traffic ensure your stand is a go-to destination? asks the marketing group Security Sessions. It’s teamed up with International Security Expo (pictured; 2018 event show floor) to host its next event at the annual exhibition, at Olympia in west London on Tuesday and Wednesday, December 3 and 4.
A number of small group seminars will run on day one, starting from 10am and focusing on the central theme of maximising return on investment from exhibitions. The line-up of speakers and the topics being covered includes:
•Andy Lambert, Director at ContentCal discussing how you can use social media to amplify your exhibition presence
•Verity Noon, Group Marketing Director at Nineteen Events exploring under-leveraged opportunities within the exhibitions package
•Michelle Morton, Co-Founder of Morton Waters talking about telling your brand story at exhibitions
•Plus, a live panel discussion featuring representatives from companies which have achieved great exhibition success, working with varying budgets
For details about the Security Sessions seminars at ISE visit www.securitysessionsuk.com/events. Tickets are on a first come first served basis.
