Alarms

Installer anniversary

by Mark Rowe

CFS, the fire and security systems installer, is celebrating its 30 year anniversary with a new brand identity. A new logo will also feature a strapline – Protecting People, Assets and Brands.

The company has also announced a number of key business wins with substantial organic growth with customers such as London Underground, Marston’s Brewery, Boots the Chemist, Burberry, Bupa, Network Rail, Brakes and Virgin Trains.

The Sutton Coldfield-based firm reports that it has delivered double-digit growth each year since it was founded in 1985 by Steve and Gary Quirke. The company offers national services including design, installation and maintenance of fire and security systems. It says its 170 mobile engineers are trained on all aspects of the business meaning fewer visits are needed resulting in less disruption and a reduced carbon footprint. CFS says that it’s committed to using open access protocol for its systems wherever possible meaning that customers are not always tied to any specific equipment or manufacturer.

Lee Price, Sales Director at CFS said: “In the UK there is a surprising lack of choice in the marketplace offering fire and security systems with a small number of very large businesses offering similar services at a similar price. Many of these organisations are also not specialists in fire protection, tending to offer a bundle of general services. CFS is the exception and we truly understand business pressures and the need to remain competitive in order to survive and grow. We also know that this must be achieved without ever diluting business value, risking brand reputation or by affecting statuary compliance.

“Our new branding has been designed to send a clear message to the marketplace about our capability and our intention to continue to grow our business, building on our unrivalled customer base.” Visit http://www.cfs-group.co.uk/.

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