Hanwha Techwin Europe has teamed up with ADI Global Distribution to create a Pan-European marketing campaign to raise awareness and highlight Wisenet cameras, recording devices and video management software offer to installers.
The two companies’ marketing will include demonstrations of the Wisenet range at roadshows and seminars, and the production of bespoke direct mail communications and eNewsletters.
Simon Middleton, Marketing Director of ADI’s Europe, Middle East and Africa businesses, said: “This is our first Pan-European marketing initiative with Hanwha Techwin. Our decision to do so reflects the value we place on the relationship formed between our two companies. It also demonstrates the confidence and trust we have in the ability of Wisenet products, many of which benefit from innovative technology unique to Hanwha Techwin, to provide installers and system integrators who source video surveillance solutions from ADI Global distribution with a competitive edge.”
The marketing campaign, across all countries in Europe where ADI Global Distribution is working with Hanwha Techwin, will primarily be focused on educating the market on Wisenet X cameras. These 2MP and 5MP models come with motorised F0.94 varifocal Low Light lens, and 150dB Wide Dynamic Range (WDR). Besides, Wisenet HD+ analogue cameras capture Full HD images in 1080p without the need to upgrade cabling infrastructure; Wisenet Q entry level network cameras deliver 2MP or 4MP images, and the top of the range Wisenet P cameras deliver 4K (12MP) images.
Hanwha Techwin Europe has completed the first phase of its certificated Wisenet product and solutions training for sales and technical staff across ADI Global Distribution in Northern Europe.
And Hemant Trivedi, pictured, Regional Director for ADI, said: “This represents a major investment in time for both UK based ADI Global Distribution and Hanwha Techwin personnel. It has proved time well spent as many of our sales and technical staff are now Hanwha Techwin accredited trainers and able to provide expert advice on the best combination of Wisenet cameras and recording devices for specific projects.”
Visit www.adiglobal.com.
