Axis Communications UK, the network video product company is hosting a seminar on September 29 in Northampton to demonstrate how retailers can use IP-based surveillance solutions to do more than just security.
The seminar ‘Making a difference for retail’ will see Axis Communications and partners Genetec and Alpha Vision Design (AVD) showcase a range of surveillance solutions which help retailers to better understand customer shopping patterns, manage their in-store video and audio applications and integrate their in-store security systems.
Former head of loss prevention for HMV Europe, Andrew Martin will also be at the event to offer advice on how IP-surveillance solutions can be integrated with retailers existing security solutions to help combat shoplifting.
Phil Doyle, managing director, Axis Communications UK said: “IP-surveillance systems offer a real return on customer investment when retailers make the most of their solutions. The use of IP-surveillance can help retailers better understand how and why customers make certain decisions when shopping and this in turn can lead to an increase in sales.
“IP-surveillance can also greatly enhance security when it is integrated with retail tagging, EPOS and access control systems. The store’s security team becomes better connected and can help significantly reduce shrinkage.”
Niall Dorr, commercial director at AVD will be presenting at the seminar on video analytics such as people counting and footfall analysis. These key metrics in the retail industry have been difficult to measure accurately until now, it’s claimed.
The seminar at Highgate House, Creaton, Northamptonshire is free to attend and anyone interested in attending can register at www.axis.com/promotion/partner/uk/seminar or ring Alexandra Turner on: 01462 427910 or email [email protected]
Hitchin based, Axis Communications offers a range of network video solutions and counts Lidl and Hughes and Hughes among its client base in the retail sector.
