An industry-wide research initiative that aims to shed new light on trends and customer perceptions was launched on May 27 at the Changing World of Security conference.
Prof Martin Gill’s research consultancy PRCI, with the backing of the British Security Industry Association and The Security Institute, has launched the Security Research Initiative to produce information on today’s security marketplace. The initiative will examine three main areas: end-user perceptions of security, the make-up of the security industry, and the effectiveness of security equipment and services.
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What they say
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Prof Martin Gill said: ‘Very little research has been conducted that sheds new light on customer perceptions of the security industry. This initiative aims to produce comprehensive research findings that will help companies plan for the future and assist end-users in making commercial decisions.’ Chief Executive of the BSIA, David Dickinson, said: ‘This research will provide an important benchmark for the industry. The more we know about the marketplace, customer experiences and trends, the better prepared we will be to meet the challenges and take advantage of the opportunities that lie ahead.’ Geoff Whitfield, chairman of The Security Institute, added: ‘Whilst many of us promote the principles of better security, there is currently no hard, independent evidence we can use to support our arguments. This comprehensive, objective data will be invaluable in focusing suppliers and in-house security managers on the approaches needed to maximise customer satisfaction and the effectiveness of crime prevention strategies.’ The project will start later this year when sufficient financial support has been secured. Sponsors will become ‘members’ of the initiative and will receive considerable benefits, this will include early access to findings, as well as discounts on publications and training.
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Security companies and end-users interested in becoming members of the initiative should contact Professor Martin Gill on Tel: 07740 284 286; 0116 252 5709, [email protected]
