Guarding

TOPSGRUP brand ranked

by Mark Rowe

TOPSGRUP, the Indian security group employing 93,000 employees around the world, has been ranked as the number one security services brand in India by an annual survey. The Brand Trust Report is carried out in 16 cities around the country, researching the trust, attitudes and preferences that consumers place on more than 20,000 brands, and publishing the most trusted ones on a Brand Trust Index.

The study, which involves participants between the ages of 21 and 50, listed South Korean electronics company Samsung as ‘India’s most trusted brand’, followed by Sony and Tata at second and third place respectively. In last year’s report, these three brands had ranked second, third and fifth.

Dr Richie Nanda, Global Chairman of TOPSGRUP and UK-based The Shield Group, said: “We are delighted with this news which truly reflects our commitment to our customers and other stakeholders. Special credit must go to the team as they are amazing ambassadors who put a truly personal touch to the services we provide and the customers who completely place their trust and security in our hands. Though this assertion brings great pride to Topsgrup, it also brings a lot of responsibility and we endeavour to uphold the trust and loyalty that our clients put into our products and services.”

And Ramesh Iyer, CEO and Vice-Chairman of TOPSGRUP said: “Kudos to Team-Topsgrup. This could not have been achieved without the joint efforts of each of our employees. Our vision remains to become the most respected security brand in the world and this announcement further endorses our commitment to achieving this aim. We are particularly pleased to be recognised by such a leading national survey and even more so to see that we are highly regarded by clients. We look forward to the next 12 months with optimism to build on this successful and continue to serve our clients with the same professionalism and support that only TOPSGRUP can provide.”

According to The Brand Trust Report, this year’s research sample comprised of 2,500 consumer-influencers and 15,000 hours of fieldwork. The study generated close to five million data-points across 20,000 brands, of which the top 1,200 brands have been listed in this year’s report. These brands have been classified into 284 different categories (there were 213 categories in 2013).

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