For the third year, BSI Kitemark has achieved the accolade of being listed in the Top 500 Business Superbrands chart.
This year Kitemark, which was evaluated in the Support Services – Associations and Accreditations category, was placed 170 in the chart overall.
Kitemark schemes are available for a range of products and services. They are operated by BSI, which also achieved a Business Superbrands listing in its own right, at number 216. BSI is also the UK’s National Standards Body.
The Kitemark provides confirmation that stringent standards for safety and quality have been met. Its origins go back well over a century to 1903.
"Our appearance for the third year in a row in the Superbrands Listing is further confirmation of the Kitemark’s status as the leader among certification schemes," said Claire Lynam, Head of Communications & Alliances for BSI. "We continuously invest in and promote the Kitemark, thereby increasing its scope and value both to Kitemark licensees, and to those that rely on it for sound guidance when purchasing products and services."
Stephen Cheliotis, Chairman of the expert council and CEO, The Centre for Brand Analysis, said: "Congratulations to Kitemark and BSI on achieving Business Superbrands status. In this economic climate a powerful brand is more important than ever. It can be a key driver of new and repeat business and a positive influence on stakeholders. As such the results of this survey are not only interesting but ultimately useful in understanding the perception the market has of these brands, and therefore their likely potency and financial success."
For further information visit http://www.Kitemark.com
