Vertical Markets

Tag talk

by Mark Rowe

Tony Sales – a man dubbed “Britain’s Greatest Fraudster” by the mainstream media and Tim Edwards, pictured, Director of Loss Protection at JD Sports & Fashion Group Plc, are giving a joint presentation at Retail Fraud – London. They will offer the results of testing and evaluation of Agon’s new Concept Tag.

The sports clothing retailer first started testing the tag 18 months ago, in their flagship store in Westfield. In January Agon also invited Tony Sales to apply his inside knowledge of how criminals would go about defeating the system to not only test the tag, but the whole supply chain; including the manufacture and distribution of the system’s de-tagger.

Tim Edwards says: “Over the 18 months we have worked with Agon, we have suggested a number of tweaks that will allow Agon to realise their goal of providing the ultimate EAS tag to the retail community. I am looking forward to sharing the results of our trials.”

Tony Sales says: “I feel that the Concept Tag could potentially be an exceptionally effective loss prevention tool, providing massive benefits to the retail industry. Tim and I have now both tested the Tag from different perspectives and by coming together can give a complete picture of what the Tag can be expected to deliver in a retail environment based on physical tests and rigorous, real world trials, rather than supposition.”

As Sales puts it, people know that Tim and him have not always seen eye to eye: “I think a lot of that was because for many years we were on different sides of the law! But now I believe that we have developed a mutual respect. And in any case, sharing the results of the Concept Tag trials is too important for the industry as a whole to let any personal differences get in the way.”

Visitors to Retail Fraud – London on Thursday, April 23, can see the Concept Tag for themselves. In January MD of Agon Systems, Sean Welch said: “We asked Tony Sales, a former mastermind of organised criminal gangs, to work with us. We wanted him to use all of his knowledge and expertise to try and “break” the Concept Tag; because if he can’t, then frankly nobody can.”

Find out more about the Concept Tag by visiting: http://www.agon-systems.com/the-concept-tag/

About Retail Fraud: the annual show is at the Novotel London West at Hammersmith, London W6. Visit http://london.retail-knowledge.com/.

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