A consumer survey released by a digital identity product company suggests that ‘millennials’ in the United States and UK are losing trust in today’s digital economy. Fewer than 5 per cent of respondents believe their digital identity and personal data are completely protected by effective safeguards. This serves as a warning to businesses and government departments who provide online services and products, as digital natives protest that ineffective security practices are potentially putting their online data into the hands of cyber-criminals, according to Intercede. Visit: www.intercede.com.
The research, by Atomik Research, questioned about 2000 16-35 year olds (the age demographic dubbed as ‘millennials’) across the UK and US on their perceptions of security measures. The results indicate a general ‘millennial malaise’ towards existing safeguards, namely the use of easily-hackable but widely used password-based authentication methods. A quarter of millennials questioned access more than 20 password protected websites, applications or devices over a year, with 45 per cent claiming they only ever change passwords when they have to. Only 6 per cent believe their data is completely secure based on the password policy they apply.
When asked about the impact of an increasingly digitally-connected world, such as the increased use of mobile devices and tablets on their digital privacy, nearly 70 per cent of millennials believed the risk to their online safety will increase – with 31 per cent believing this increase will be dramatic. More than half, 54 per cent felt the failure of companies and governments to adequately protect identities and data would result in public distrust of goods and services. A further 44 per cent believed there will be an eventual decline in data sharing and 36 per cent predicted demands for action. Smaller but still significant percentages of the research group said there is potential for a decline in economic or political stability.
Lubna Dajani, a communications technology figure and futurist, said: “Today’s Millennials have been digitally spoon-fed since birth, yet a general malaise is brewing among this demographic in terms of how safe their online data really is. Millennials understand their personal information is a form of currency they need to part with to access online services. Yet they participate in this ‘digital trade-off’ in the belief that more can be done to protect their privacy. Millennials want more control over who should be able to access their information; businesses and governments should urgently review current security protocols, or risk the potential to drive innovation and growth.”
Intercede CEO Richard Parris said: “It’s time for organisations to stop playing fast and loose with what, in a digital economy, are our most important assets – our identity and our data. There seems to have been a collective consensus that Millennials will accept sub-standard security in exchange for online services. This clearly isn’t the case. The humble password should be consigned to the dusty digital archives where it belongs. To restore trust, smart companies need to look to stronger authentication techniques to ensure the future of digital commerce and information exchange and their own competitive edge.”
