DVS, the Cardiff-based specialist distributor of IP surveillance equipment, has entered into an agreement with San Francisco-based Prism Skylabs.
DVS is to distribute the Prism retail analytics and visual merchandising cloud service in the UK. Prism Skylabs allows any CCTV camera to be used to provide analytics, including dwell, footfall and product lift – all while using only one per cent of the bandwidth required for a HD network camera, it is claimed.
DVS managing director Shaun Bowie said the availability of Prism Skylabs in the UK opens up new opportunities for installers and business information for retailers.
Bowie, pictured, said: “It offers the scope to expand surveillance systems beyond security use, to expand system value by proactively assisting with marketing and business analysis, helping to increase profits and productivity. For retailers Prism Skylabs provides rapid return on investment, and for installers there is the opportunity to work with their customers’ marketing departments as well as their traditional security contacts.”
Prism Skylabs can turn an in-store video camera into what the US firm calls a visual merchandising, auditing and business intelligence tool that can be accessed from any device. A user can:
•Remotely audit any display, brand or promotion in real time
•Understand customer movement and product interaction
•test store design and optimise merchandising
•Count customers and measure conversion.
All of this is available to retailers on demand, in privacy-protected visual summaries and images and reports.
And Bob Cutting, SVP of Sales & Operations at Prism Skylabs, said: “We’re delighted with this opportunity to partner with DVS and to be part of a new and innovative approach to the combination of retail security and business analysis in the UK. DVS has an excellent reputation for technical know-how and customer care, and we’re looking forward to working closely with them to introduce the advantages of Prism Skylabs to the UK retail market.”
You can watch a video introducing Prism Skylabs: https://www.youtube.com/watch?v=ZvTzxTwK6to
Visit www.dvs.co.uk.
