AzteQ’s Social Wi-Fi goes beyond providing Wi-Fi for on-site applications and guest access. It enables retailers to derive business intelligence from real-time and historical Wi-Fi analytics, says the exhibitors at the Retail Business Technology Expo 2014 (RBTE) at Earls Court from March 12 to 14. For more about the annual show for retailers, visit http://www.retailbusinesstechnologyexpo.com
With the patented location based management, analytics can be dissected in the context of a particular site, brand, or franchise, for group of sites, or across the entire estate and can be viewed for chosen times of the day or on a daily, weekly or monthly basis.
Combining these analytics with specific push marketing tools, this culminates in converting customers into loyal promoters via integration of social channels and customised Wi-Fi captive portals, therefore increasing revenue and brand awareness. Furthermore it cost effectively attracts new customers.
Moreover, the Wi-Fi system takes proactive steps against any wireless security threat by automatically detecting and blocking rogue wireless devices on the network. The intrusion prevention system is designed to protect the Cardholder Data Environment by monitoring and defending site airspace 24×7. The scanning solution, which can also be retro-fitted to existing Wi-Fi installations, employs techniques for instantaneous threat detection, accurate device classification and automated remediation.
Hemel Hempstead-based AzteQ is a field service partner providing IT installation and support services for sites across the UK.
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