Sedar, a window fashion and fine furnishings brand in the Middle East, has rolled out IDIS DirectIP full-HD surveillance across its sales, warehousing and factories in the Middle East.
Based in the United Arab Emirates (UAE), Sedar employs 2500. Given its expansion plans, Sedar sought security and safety of its customers and staff, increase productivity and manage authorised entry into company premises. The company also wanted added flexibility to help maintain quality control across the business and to ensure compliance with working practices.
Sedar selected IDIS DirectIP based on its performance, quality, cost of ownership and the customer service and responsiveness of the IDIS sales and technical team. According to the security product company DirectIP offered Sedar a complete end-to-end solution comprising a range of IP cameras, Network Video Recorders (NVRs), monitors, bundled IDIS Center Video Management Software (VMS) plus switching hubs and accessories.
After a trial in March 2014, Sedar began a phased roll out of a 400-plus camera and some 40 network recorders across its UAE multi-site company head office, 20-plus prime location showrooms, a 50,000 square metre distribution centre in Riyadh, Saudi Arabia and eight warehouses. Installation was completed with minimal engineer training and no disruption to routine operations, according to the security firm. At each location installation took about two days including all infrastructure, configuration, and commissioning. A control centre at Sedar’s Sharjar headquarters coordinates centralised live monitoring of all locations by operators. Supporting Sedar expansion plans, the company can extend video surveillance connectivity to each new international location that comes online, including franchise operations worldwide.
Imad Najjar, Sedar Marketing Manager said: “Sedar is a trusted brand with a strong commitment to quality. To uphold our high standards while supporting an ambitious multinational growth strategy, we wanted a state-of-the-art security surveillance system that offered exceptional performance without placing a heavy burden on company time and resources. We were immediately impressed with IDIS DirectIP™. It was user friendly, technically robust and offered everything we required – it was in a different class.”
Since fitting the CCTV, Sedar has reported a 10pc increase in staff productivity, fewer reports of unauthorised access to company premises and fewer calls to investigate potential concerns about employee behaviour.
Harry Kwon, General Manager, IDIS Middle East, said: “The speed of the Sedar rollout across multiple international sites is testament to DirectIP’s true plug-and-play simplicity, which also eases the burden of routine maintenance. Combining this with no annual license fees and low power consumption, we were able to offer Sedar an industry-leading low cost of ownership, while enabling significant operational efficiencies. We look forward to working with the Sedar team as they continue to expand their operations across the region.”
Sedar adds that it is looking to grow, including franchises, to further extend its reach. During 2015 new retail outlets are due to open in the Middle East and North Africa (MENA) region that will implement IDIS DirectIP for all security and safety operations. Visit www.idisglobal.com.
