Vertical Markets

Retail security solution

by Mark Rowe

Dahua Technology has launched its Dahua Retail Security Solution. The 3D Camera provides people counting and height detection. It calculates foot traffic at the store entrance, and supports the export of daily / monthly / yearly reports, providing data as a reference for business decisions.

The video feed and POS (Point of Sales) information can be shown at the same time, in real-time and in playback mode. Text search is supported to retrieve specific sales and associated video recording data.

Super WDR Dahua Ultra Smart series cameras provide up to a 140dB wide dynamic range for clear images even in high contrast, sunny places, according to the company, for monitoring store entrances. Fisheye cameras provide ‘heat maps’ for areas of a retail store, helping businesses analyse customer traffic. A fisheye camera also can capture images around the store floor.

Dewarping mode allows fisheye cameras to capture a full view of the stores. One fisheye camera has a field of view equivalent to eight standard cameras, according to the manufacturer. Corridor mode is suitable for narrow shopping aisles, enabling minimal camera usage to monitor the same area.

People counting and ‘Height Detection’ helps retail stores acquire customer flow data, enabling them to manage and operate according to data. On a store floor, monitoring coverage helps in reducing theft. Meanwhile, visitor flow data helps retailers understand visitor flow so they can prolong a customer’s stay by rearranging goods and shelves.

At the checkout, high-definition video, audio, and POS overlay can identify the cause of any customer disputes and sales fraud. Starlight cameras can cover store rooms 24-hours a day, under any lighting according to the firm.

With remote access to the management client in Dahua DSS (Dahua Security Software), managers can view the latest store data and access video through mobile devices even when they are away.

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