After approval by antitrust authorities, Bosch Security Systems and Sony Corporation began their business partnership in video security on February 1, 2017 – except for in China where the partnership will start on April 1, 2017.
The partnership covers sales and marketing besides. Sony’s video security sales and marketing staff joined a newly formed dedicated team within Bosch Security Systems. Sony`s video security customers, in all markets except Japan, will be served and supported by this team.
Michael Hirsch, Vice President for Sales and Marketing of the Sony Security Business within Bosch, says: “We are happy to welcome these experienced colleagues in our organisation and are convinced we will further grow the business with Sony’s products by providing excellent support and service to our customers.”
And Toru Katsumoto, Deputy President of Imaging Products and Solutions Sector, President of Professional Products Group, Sony Corporation, says: “We are delighted that Sony’s video security customers are now being supported by Bosch Security Systems. We are moving forward with this partnership which will feature jointly developed products that fully leverage our industry-leading expertise in video image quality and performance.”
As for the technical cooperation, in March 2017, Sony will launch eight new Full-HD (1080p) cameras within its sixth generation (G6) range of network cameras. The firms say that the new G6 cameras’ high sensitivity means that the color integrity of images is maintained even in extreme lowlight. Bosch is updating its video analytics and bitrate management products. From May 2017, all network cameras from the IP 4000 series will come with built-in video analytics, as well as latest bitrate management techniques combined with H.265 video encoding, reducing bitrate by up to 80 per cent according to the makers. Sony and Bosch are exhibiting at the annual US show, ISC West 2017 from April 5 to 7, in Las Vegas.
The first jointly developed products are expected to be launched in 2018.
