IDIS Europe hails sales

by Mark Rowe

IDIS Europe has reported record sales growth for 2018, with a 78 per cent rise attributed to projects with long term partners and continued investment in technology and support services. The company, Korea’s largest in-country video surveillance manufacturer, was the supplier for contract wins in the retail, eating-out, healthcare and education sectors.

Since opening its European headquarters in Brentford, west London in 2013 IDIS has established a technical support team and sales networks and the company says that it has worked hard to develop profitable partnerships with both installers, integrators and distributors.

James Min, Managing Director, IDIS Europe, pictured, says: “Our core strategy as a company is to pursue sustainable growth alongside our partners, as a one-stop supplier for video solutions. This means working together to ensure customer satisfaction, delivering better value and better technology.”

For installers and integrators, IDIS says it’s now focusing on reducing TCS (Total Cost to Serve), giving them video solutions that offer more profitable implementations and predictable revenue streams. This is a priority, says James Min, and it will be achieved by continuing to invest in video technology that eliminates complexity and earns the loyalty of end-users.

“The most encouraging thing is that whenever customers switch to IDIS technology they find that it gives them higher performance and a lower total cost of ownership (TCO). They also know that we are also working on new forward and backwards compatible technology to meet their future requirements.”

IDIS says customers tend to upgrade but not switch away from IDIS. James Min says: “We saw that with our new 12MP Super Fisheye camera, launched last year as a step up from of our original 5MP model. This has proved attractive for lots of our established customers as well as new users. It is already our best-selling unit.”

For the integrator, IDIS’s model of technology from a ‘one solution one company’ supplier means more realistic and attractive maintenance and service agreements, the company says. What the firm calls true plug-and-play performance was developed to reduce complexity for engineers installing and maintaining systems and in turn reduce cost and disruption for end users. IDIS also points to its Ultimate Warranty.

“Anything that helps us to earn customer loyalty results in more sustainable long-term business,” adds Min.

“We also recognise that our installation partners make a commitment to IDIS when they invest their time on engineer training and product knowledge, so it’s important that we repay that by supporting them to open up new opportunities.”

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