Last year was financially a weak year for Securitas, the President and CEO Alf Gรถransson has admitted. He was reporting on the multi-national guarding companyโs operations during the year 2011 at the companyโs annual general meeting. On operations he said:
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โAs we summarise the 2011 financial year, we inevitably ask ourselves: Was 2011 a good or bad year for Securitas? The answer to this question is twofold. In financial terms, 2011 was a weak year and I am not satisfied with our results. However, we took a number of key strategic steps forward during the year, which will play a crucial role in the long term, and I would argue that we have entered a new era in Securitasโ history.โ
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โThe market for security services is mature in most of our areas of operation, with low added value, high price transparency and a fragmented competitive landscape. At Securitas, we are convinced that focusing on specialisation rather than diversification will allow us to break this vicious circle. Our goal is to continue providing manned guarding services based on customer demand, while at the same time boosting our margins by supplying comprehensive security solutions. We are achieving this goal by creating added value for our customers โ better security at a lower price.โ
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โDelivering better security at a lower price requires expertise in optimising the balance between deploying security officers and/or technology. We possess the necessary know-how to increasingly advise our customers, which will enable us to advance Securitasโ position in the value chain and improve our margins.โ
