System Q, the UK manufacturer and distributor of security products, announces the launch of the 2025 System Q British Touring Car Championship Roadshow. The firm describes it as an immersive experience for motorsport fans and tech enthusiasts alike. This summer, System Q is taking the Roadshow across all ten race weekends, with reigning 2024 BTCC Independent Champion Árón Taylor-Smith at the wheel.
Following the 2024 BTCC Roadshow, which brought fans behind the scenes at five BTCC events, System Q is scaling up for the new season with an expanded experience that covers every race of the 2025 season. Attendees will get access to Taylor-Smith, his car, the team’s garage, and a range of opportunities with System Q’s latest in security technology.
Mike Isherwood, CEO of System Q, said: “I have always been a massive fan of the BTCC and working alongside Árón has allowed us to create a partnership that extends far beyond a generic marketing program. The System Q BTCC Roadshow will be at all ten races during the 2025 season after the successful launch of the events last year. We have found these to be a great way to give something different back to our loyal customer base and if nothing else, make sure that they have a day that they won’t forget. Aside from that, we can’t wait to see Árón flying the System Q flag once again.”
Árón Taylor-Smith, who dominated the 2024 BTCC Independent Championship with a record-breaking 20 race wins, added: “I am beyond proud of my partnership with System Q as it is arguably the most comprehensive program that I am fortunate enough to be involved with. Mike curated the BTCC Roadshow campaign and to say that it has been a success is an understatement but what I like most about it are the people who attend. Everyone is genuinely interested in the sport, and I absolutely love getting to share in the day with them. To say that I am looking forward to having Mike and his team at all 10 of the races next year is an understatement.”
A past attendee of the BTCC Roadshow shared: “My son and I were kindly invited to attend the BTCC event at Silverstone in September. This was the first racing my son had seen live, and as car enthusiasts, we were both looking forward to the day at Silverstone. We were lucky enough to have Árón Taylor-Smith and Mikey Doble join us in the tent to give a speech on race day, and they also took us into the pit lane. From this point, my son was very excited to see Árón race as he was due to be named the Independent Driver Champion, which he duly collected that day. The day had a big impact on my nine-year-old son and we subsequently booked to attend the final BTCC round at Brands Hatch in October where my son continued his support for Árón throughout the day’s racing.”
The roadshow offers:
● Meet Árón Taylor-Smith: Attendees will have the opportunity to meet the 2024 BTCC Independent Champion, and enjoy a guided tour of his car and team garage.
● VIP hospitality: Competition winners will experience premium hospitality areas, featuring exclusive networking opportunities with fellow motorsport enthusiasts and industry professionals.
● Hands-on demonstrations: System Q will showcase its latest security products with live demos and interactive workshops, offering a unique chance to explore cutting-edge technology.
● Exclusive giveaways and discounts: Event participants will have the chance to take part in special promotions, win VIP tickets, and more.
The Roadshow will kick off on April 26, at Donington Park. Event registration is open. Fans will have the chance to book places at all ten races, experiencing BTCC action and System Q experiences throughout the season. For more about the System Q BTCC Roadshow and to register for upcoming events, visit https://systemq.com/btcc-roadshow/.
Stay updated with the latest announcements and events by following System Q on its official social media channels: https://www.linkedin.com/company/system-q-ltd and https://www.instagram.com/systemqltd/.
