Anti-counterfeiting and brand protection company OpSec Security announced the launch of a brand protection programme for Canada Goose, maker of made-in-Canada, premium, extreme cold weather gear. Some 20,000 counterfeit and infringing products were removed in the first month.
Kevin Spreekmeester, vice president of Global Marketing for Canada Goose, said: โWith our rise in popularity coupled with a global increase in counterfeiting, we have seen a sharp increase in counterfeit merchandise sold by unauthorised online retailers. Weโve taken an aggressive strategy of education and enforcement to protect our customers and our brand. OpSecโs online brand protection programme gives us the market intelligence and enforcement mechanisms that have enabled us to shutdown rogue websites and remove counterfeit listings.โ
Counterfeit Canada Goose jackets do not protect the wearer from bitter cold conditions, but expose them to dangerous temperatures, frostbite, or worse. Instead of premium down filling and functional coyote fur, these counterfeit parkas and jackets have been found stuffed with โfeather mulchโ containing feathers, beaks and feet and are covered in bacteria and mildew. Furthermore, the fur ruffs on counterfeit jacket hoods can be trimmed with rabbit, cat and dog fur. Canada Goose makes efforts to educate consumers on counterfeit products including public awareness campaigns, published lists of rogue websites, and active social media dialogue through its Facebook group and other channels.
โWe are pleased to be chosen as the brand protection provider for Canada Goose. In our online enforcement efforts thus far, we have a success rate of 98% for takedowns reported to Internet Service Providers and account suspensions requested of payment processors. OpSec is committed to supporting Canada Goose as their partner in the ongoing battle against counterfeiting,โ said Tom Taylor, president of Brand Protection for OpSec Security.
Canada Gooseโs brand protection includes cooperation with global customs authorities, investigations of unauthorised retailers, shutdown of rogue online websites, removal of illegal online auction listings, and physical product security measures. Authentic Canada Goose products are sold exclusively through authorised retailers, as published on its website. Consumers need to beware that unauthorised online retailers and many listings on auction sites, such as eBay, iOffer, Craigslist, Kijiji, and parkastore.com, are not genuine Canada Goose products. For more information see –
