At the video surveillance manufacturer IDIS Europe, Brian Lee is the new Managing Director. He was most recently Senior VP of Marketing and Sales Development for IDIS Americas, based in Dallas, and covered the North American and Latin American side of the business.
He previously held a headquarters position as Head of the Global Strategy Team for the company, South Korea’s largest in-country video technology manufacturer.
Now heading up the Europe operation, he will have an expanded sales team, a new focus on marketing and public relations strategy, and further development of IDIS’s network of integration partners in the UK and mainland Europe, the firm reports. Brian Lee, pictured, says his appointment comes at a significant time for the firm globally, including recent developments powered by IDIS’s in-house developed deep learning engine, IDLA Pro. These include the Edge AI Plus cameras range, IDIS A-Cut/AI search, and Smart Privacy Masks.
He says: “In recent months, IDIS AI-powered tech innovations have continued to make a powerful case for surveillance system upgrades, as well as supporting new users with easier real-time video search functions, more accurate live privacy masking, and more flexible, affordable adoption routes to reap the benefits of strengthened security and safety, and operational efficiency.
“As end-users in the UK and more widely look to upgrade their systems, including to ensure compliance with the Terrorism (Protection of Premises) Act 2025, our latest launches are designed to support more preventative and proactive security responses.”
Earlier, he was a Director at LG Electronics and has a master’s degree in business administration from Korea University, Seoul. Visit www.idisglobal.com.
